WORKSHOPS AT START SUMMIT 2018

DEADLINE FOR APPLICATIONS


 

WORKSHOPS

STUDENTS/FOUNDERS (Application based)

 

Customer Journey – Touchpoints and Painpoints


 

Customer needs are more and more important when you create new products or services. In times of digitalization this is one of the driving factors to be successful. The quality of customer experience at each touch point needs carefully to be designed.
To do so the identification of these touch points as well as the judgment of our customers for each of them is one of the important steps to identify pain points but also opportunities.
The workshop shows ways and methods to recognize changing customer needs and to use them for the further development of products and services.
Knowing our customers and creating added value for them in a sustainable way will ensure the progress of your endeavor.

Workshop Holder:
Katharina Berger

Workshop Room:
2

Time:
Thursday, 11:00 – 12:30

Term Sheets (Equity) – Dos and Don‘ts


 

Raising capital can be a challenging and painful process.
Having the right documents in place is critical. The Term Sheet is one of the most important documents for financing rounds in which investors obtain a stake in the company in return for their investment (so called equity financing rounds). It covers and serves as basis for the negotiation for the key terms and conditions under which an investor is willing to invest in a start-up. Once agreed by the parties, the Term Sheet is used to draft the investment documents.
Our workshop will guide you through the most important aspects of a Terms Sheet, the most common mistakes and recent developments. Florian and Alex, both experts from Walder Wyss’ Start-up Desk (see www.startuplaw.ch) familiar with financing transactions, look forward to sharing their expertise and insights with you.

Workshop Holder:
Florian Gunz Niedermann
Alex Nikitine

Workshop Room:
5

Time:
Thursday, 13:00 – 14:30

Intellectual Property, an indispensable asset for the Digital Age


 

It is common knowledge that digital innovations can create enormous wealth for its inventors and developers. In 2016, in Silicon Valley, 14 startups grew to so-called unicorns being worth billions of dollars. However, the success of a company depends not only on its great products and the successful marketing efforts but also on the fact that there are no direct competitors in sight. To keep this competitive edge, you either are much faster in your further developments than your competitors, or you establish an exclusive market by protecting your intellectual property. Learn in this workshop how you can protect your inventions with protection rights and what kind of protection might be right for your business model. Find out how you can check on your competitors, your technology field, your main markets. Ask all the questions about intellectual property protection you always wanted to know.

Workshop Holder:
Heinz Müller

Workshop Room:
2

Time:
Friday, 13:00 – 14:30

Bist du bereit für die harte Unternehmer-Realität? Finde es heraus!


 

Du bist gerade dein eigener Chef geworden oder stehst einen Schritt vor der Selbständigkeit. Du hast unzählige Listen wie „die 3 häufigsten Fehler bei der Gründung“ oder „5 Dinge, die dein Business Plan beinhalten muss“ schon hinter dir. Du weisst aber nicht, was dich als Startup effektiv alles erwartet?
Bist du wirklich bereit für die harte Unternehmerwelt? Der Workshop von Sage bringt Licht ins Dunkel und zeigt dir, was du wirklich wissen musst:

  • Zentrale Geschäftsfälle und Stolpersteine, die im ersten Jahr als Start-up auf dich warten.
  • Tipps und Tricks aus der Praxis für effizientes Arbeiten

Du hast noch unzählige Fragen? Bring sie in den Workshop ein. Es erwartet dich ein Sparring-Partner aus der Praxis, der weiss, worauf es ankommt.
Übrigens: Workshop-Teilnehmer erhalten die Business-Software Sage Start für 6 Monate gratis. Damit hast du alle Geschäftsprozesse von Anfang an im Griff.

Workshop Holder:
Raphael Bättig

Workshop Room:
5

Time:
Friday, 15:00 – 17:30

Workshop language:
German

Initial Coin Offerings as a new source of financing


 

The workshop is dedicated to Initial Coin Offerings (ICO), also called Token Generation Events or Token Crowdsales.
With an ICO, encoded digital value units, so-called tokens, are created on a blockchain and issued to investors against crypto currencies (e. g. Bitcoin or Ether). The tokens are intended to be either “only” a virtual currency, or they represent a revenue share or a right of participation or use, which can usually be traded via a secondary market.
In 2017, more money was raised through ICOs than through traditional venture capital. This trend is unbroken despite falling Bitcoin prices.
The workshop highlights the opportunities and risks of financing by means of ICO and illustrates the structuring of an ICO in Switzerland. Thus, the workshop provides instructions on how Swiss start-ups may conduct an ICO.
www.startuplaw.ch

Workshop Holder:
Thomas Müller

Workshop Room:
4

Time:
Friday, 13:30 – 15:00

How to raise money – learning the essentials of a great pitch


 

Whether you are merely thinking about starting your own venture or have been in business for weeks, months, or years, there comes a time in the life of a startup where the question arises: ‘How to raise money?’. In this workshop we will talk about the various ways to go about getting funding, as well as how to best approach investors. The main tool in getting investment is a great pitch. But what does that mean? We will teach you the ins and outs of a pitch deck, from structure to content, as well as what to consider when finally talking to an investor. What we will cover:

  • An overview of investment options
  • How to approach investors
  • A detailed look at a pitch deck
  • Some examples of good and bad pitches
  • Insight into what investors look for
  • Tips on how to pitch and talk to investors

Workshop Holder:
Carolin Wilner
Robin Simon

Workshop Room:
5

Time:
Thursday, 15:00 – 16:30

Future of Work – Key success factors for your future career


 

The world of work is experiencing significant changes as a result of the exponential growth rate of dynamic processes such as digitalization, the digital economy and technological progress. Interconnected with profound changes in the organization of work, globalization, demographic change and environmental challenges, the future of our work opens up many opportunities as well as considerable challenges.
Significant challenges appearing from future employment forms may include the polarization of skills and difficulty ensuring the suitability of existing legal, institutional, or social protection frameworks.
In order to understand and to respond effectively to these new challenges we would like to provide you with the key knowledge regarding the employment and labor law and interactively find the best solution for your future work endorsements either as a student or as a founder of a start-up. The goal of this workshop is to exchange on the above-mentioned issues, to foster a better common concern; to learn from experiences and to identify areas of common concern to prepare yourself for your future career.

Workshop Holder:
Mario Vieli, Marc P. Gugger

Workshop Room:
5

Time:
Thursday, 13:00 – 14:30


Blockchain in the Real Estate Sector – Analysis of the SwissRealCoin Whitepaper



 

This workshop will first introduce you to the numerous application areas of the blockchain technology in the real estate industry, such as immo-crowdinvesting, depository payments, land register entries, etc. Moreover, it will elaborate on Ethereum-based transactions and how they could potentially impact Swiss Prime Site’s business. In the second part of the workshop, you will analyze the whitepaper of the SwissRealCoin, Switzerland’s real estate backed crypto token and engage in a critical discussion on the business opportunities and risks of this crypto token.

Workshop Holder:
Urs Baumann
Workshop Room:
3

Time:
Thursday, 14:00 – 15:30

Building a platform for a low power geo tracker on Oracle Cloud Infrastructure (OCI)



 

In this workshop we will build a Geo Tracking side that collects GPS signals via LoRa WAN. We will use MQTT, a messaging protocol for lightweight publish and subscribe communication between “Internet of Things” devices to build a geo-tracking service. LoRaWAN™ is a Low Power Wide Area Network (LPWAN) intended for wireless battery operated Things in a regional, national or global network. LoRaWAN targets key requirements of Internet of Things such as secure bi-directional communication, mobility and localization services. During the workshop students will learn to us a popular open source MQTT server on Oracle’s Cloud Infrastructure to connect GPS tracker via LoRA WAN. We will use Mosquito, a MQTT service that allows clients to connect and publish data. Clients write data to specific topics and subscribe to one or more topics in order to receive messages from other clients. Messages are captured in the file system e.g. a geo location topic looks like this: trailer/geo/location, meanwhile weather data is captured in weather/switzerland/stgallen.

Workshop Holder:
Torsten Boettjer

Workshop Room:
3

Time:
Friday, 12:00 – 13:30

What does a Venture Capitalist actually do?



 

What is Venture Capital, how does it work, why is it relevant and how does this translate into day-by-day activities at a VC fund?

The team at Cavalry Ventures will give answers to all of the above, providing real-life examples from recent portfolio investments, accompanied by an interactive Q&A session.

This talk is aimed at aspiring entrepreneurs and VCs who want to improve their understanding of a VC’s perspective.

Brewed refreshments will be provided to our workshop participants.

Workshop Holder:
Rouven Dresselhaus
Martin Janicki

Workshop Room:
3

Time:
Thursday, 16:00 – 17:30

Building most scalable products and business models suitable for industrial machinery



 

Investors love to put money into startups that are scalable, and ready to scale. Therefore, the business model needs the potential to multiply revenue with minimal incremental cost to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly duplicated for almost no incremental cost. Industrial goods like production machinery are in the first instance not scalable. Therefore, adding value to existing and new products by using digital applications might be the key to optimize leverage on production processes. In this workshop we are focusing on IoT and other technologies and explore opportunities and challenges regarding new product ideas and business fields. Based on existing products and business examples, we discuss the benefits and differences between connected and off-line machinery and services and give insights into the machine manufacturing industry. We look forward to your participation!

Workshop Holder:
Dr. Stefan Kruppa

Workshop Room:
4

Time:
Thursday, 11:30 – 13:00

Cross-border e-commerce


 

Power up your potential in Cross-border e-commerce
Cross-border e-commerce is one of the fastest growth opportunities in retail. According to DHL’s report “The 21st Century Spice Trade” retailers can grow 60% faster with a premium service offering. A major factor for sustainable success in the e-commerce sector is customer satisfaction with the parcel distribution. With its huge variety of e-commerce services, DHL is providing all opportunities for online retailers for being successful on the internet.

Workshop Holder:
Lukas Bügler

Workshop Room:
2

Time:
Friday, 11:00 – 12:30

How to digitally transform an industrial B2B business



 

In this workshop invite founders and students to analyze and discuss how traditional B2B business and operating models are transformed by digital technologies and paradigms like the Internet of Things, Digital Twins, Artificial Intelligence, Augmented and Virtual Reality, etc.
The case study we will use is the engineering, manufacturing and maintenance of industrial pumps – from standard pumps for municipal water to large, highly engineered deep-sea pumps – and the related ecosystem. We will review the business models and how digital technologies can be applied to transform and improve various parts of the value chain. Participants will not only get insights into how a traditional industry is being digitally transformed, but will also get the opportunity to develop their own ideas and discuss them with industry experts.
Founded in 1834 in Winterthur, Sulzer is a global industrial engineering and manufacturing company with a long history. Today Sulzer is active in a variety of different businesses, including development and production of centrifugal pumps and separation technologies for different industries like Power and Water; provision of maintenance services and spare parts for thermal turbomachinery and rotating electrical equipment; and mixing and dispensing systems for adhesives, cosmetics, and health applications.

Workshop Holder:
Dr. Steve Hinske

Workshop Room:
5

Time:
Thursday, 11:00 – 12:30

How to start a startup



 

How do you start a company in Switzerland? What legal aspects do you have to consider? The Startup expert of IFJ (Institut für Jungunternehmen) is going to explain how to get your started and where to get help on your way to self-employment. You will learn about the 3 major forms of cooperation’s in Switzerland (Sole Proprietorship, Limited Liability Company and Public Limited Company) their requirements, purpose and the advantages and disadvantages. Furthermore, you will get insights into business plans, financing (such as Venture Kick and venturelab). At the end of this 90 minutes lecture you will have a broad overview about all your options and a wide selection of further Startup support.

Workshop Holder:
TBA

Workshop Room:
2

Time:
Thursday, 15:00 – 16:30

START ACADEMY: WORKSHOPS FOR FOUNDERS

Which investor is the right one for me?


 

Access to capital has probably never been easier. There are business angels, classical VCs and a growing number of corporates who are all eager to invest in startups. But who ist he right one for your own startup?
In this workshop, Michael will share his own experiences as a founder and investor and will try to develop a few simple guidelines as to how to find an investor who fits.

Workshop Holder:
Michael Wieser

Workshop Room:
5

Time:
Friday, 10:00 – 11:30

Uncover Your Blockchain Potential


 

This workshop invites with 10 to 12 start-up founders in order to discuss their startup’s Blockchain potential.

  1. Participants briefly pitch their idea in a problem / solution structure, supported by a whiteboard
  2. Swisscom Blockchain gives a short introduction into Initial Coin Offering (ICO) and tokenization as a new form of crowdfunding / crowdinvesting. Also, some successful or very promising case examples are presented.
  3. Participants are asked to form groups of 2 to 4 people and elaborate together in a moderated discussion on the idea of introducing tokenization to their own venture ideas / solutions.
  4. Based on pre-set criteria, participants will present the conclusions of the group discussion by presenting someone else’s tokenized solution concept.
  5. Swisscom Blockchain chooses the winning presentation and provides an award. Conclusions follow.
  6. Swisscom Blockchain closes the session by an introduction to the company and the offering of Swisscom Blockchain and entry opportunities for talents into the company.

Workshop Holder:
Sven Moeller

Workshop Room:
4

Time:
Thursday, 15:30 – 17:00

From Start-Up to Scale-Up – Preparing Yourself for Exponential Growth


 

Despite an increasing maturity of existing technology, a substantial fraction of IT projects still fail to create business value. The main reason for this is the existing gap between desired business outcomes and necessary technological capabilities to achieve them.

At the center of this paradigm is the customer with their rising expectations for a more individual approach: more service, more functions, more cost efficiency, more mobility, more tailor-made offers, more interaction.

These expectations call for established providers – Start-ups respond to it particularly fast and light-footed by their agile, flexible business processes.
But how can you prepare your organization for exponential growth without losing this main advantage?

Especially when you are a start-up you strive to grow your customer base steadily. We help start-ups fuel and stabilize their growth in entirely new ways by sharing best practices on how we help our customers to find, win and keep their customers.

In this workshop, we want to provide you with the expertise, knowledge, and solutions to prepare for scalability.

Workshop Holder:
Navina Bayer
Timo Schäfer

Workshop Room:
3

Time:
Thursday, 12:00 – 13:30

Financing for Startups in Times of ICO and Bitcoins – Legal and Tax Considerations


 

Financing investments into startups typically occur by way of equity- or debt-financing by VC/PE investors.
Developing an appropriate funding strategy is crucial to the success of your company and will impact both – who controls the company and your upside on exit.

In our workshop, the specialized lawyers of Wenger & Vieli will guide you through the legal and tax basics of the financing round. We will share our experience in startup financing and will give you specific guidelines how to avoid stumbling blocks. We will show you how to ensure that specific preferential investors’ rights only apply under certain conditions (“pay to play”).

In times of ICO and bitcoins, many startups consider ICOs, in the primary market, or cryptocurrencies in general, in the secondary market, as an alternative to the expen-sive traditional capital-raising processes. However, to this new form of contributing to or investing in startups, the existing laws and regulations for financial instruments apply in Switzerland. The legal discussion just started.

Since we are one of the leading Swiss law firms in this area, we are able to share with you our experience from actual and concrete cases.

Our goal is to give you the do’s and don’ts based on the current legal developments with a focus on ICO and cryptocurrencies as the things are right now in Switzerland.

Workshop Holder:
Pascal Honold
Barbara Brauchli Roher
Michael Mosimann

Workshop Room:
4

Time:
Thurday, 13:30 – 15:00

The Joys and Challenges of Angel Investors


 

A workshop for people considering investing in startups and founders looking for angel investors. Abstract: Experienced angel investors explain what it means to be an angel investor, the basics of angel investing and how to coach startups on their roller coaster ride to success.

Workshop Holder:
Thomas Dübendorfer &
Ralph Mogicato

Workshop Room:
5

Time:
Friday, 13:00 – 14:30

Content workshops for corporates and founders

LEGO Serious Play

Think and innovate with your hands!


 

The workshop is aimed to show you that LEGO® SERIOUS PLAY® is a powerful collaboration and communication tool to generate innovative ideas. It enables participants to address complex topics in a fun and engaging way. This methodology encourages creative thinking and problem solving using LEGO® bricks and it was developed at LEGO® in collaboration with leading researchers in strategy and organizational behavior at IMD, merging the best from the two worlds.
You’ll have the opportunity to put your hands on the bricks (we mean lots of bricks) and experience how 3D thinking works while also generating insights for your business model canvas or ideating for your innovation.
Best if you come with a topic or a question, and we can use the power and the knowledge of the group to generate solutions.
Trust the bricks!
Ideal group size: 6-12 participants

Workshop Holder:
Alexandra Mandoki

Workshop Room:
3

Time:
Friday, 15:45 – 17:45

Building Your Minimum Viable Funnel: Applying the Lean Startup Approach to Marketing


 

Startups spend so much time visualizing and bringing a product to life. Sadly almost none of them do the same with marketing. Thinking your product will ‘sell itself’ is recipe for failure.
It’s time for a fresh approach to marketing. We get so caught up in the products we build. But your ideal client will never care about your product. They only care about their problems.

If you can communicate that your product will help them solve their problem, your marketing will succeed.
Leveraging the power of story-based, video marketing, you can test the viability of your product for a fraction of the price. We call this the Minimum Viable Funnel. Using case studies from real marketing scenarios, you will learn exactly how it’s done.

Workshop Holder:
Samuel Cook

Workshop Room:
4

Time:
Friday, 11:30 – 13:00

Business Model Innovation


 

The importance of innovation is evident. Developing new products & entering new markets is the ideal way to grow your sales, stay ahead of your competitors and work on the future of your business.

But, did you know that 72% of all innovations fail? Often not because of the product itself, but because the business model (revenue or growth model) was not properly designed. With a well-thought-out business model, you considerably shorten the route from idea to success.

Strategyzer Coach Ton van der Linden makes clear how a Business Innovation Sprint helps you to address this challenge. Learn how the Business Model Canvas* works perfectly together with other business tools, like Customer Development, Lean Startup and Design Thinking.

This workshop is for every entrepreneur, director and manager within corporates, who are (or should be) working on business strategy and innovation. Are you full of ideas, but do not know where to start? Take part in this workshop on Business Model Innovation.

* The Business Model Canvas is used to identify and improve existing business models, but also to come up with new growth engines and customer-centric value propositions. It’s applied worldwide by companies of all sizes, in every conceivable industry. Undoubtedly, also relevant for your business.

Workshop Holder:
Ton van der Linden

Workshop Room:
3

Time:
Friday, 14:00 – 15:30