WORKSHOPS AT START SUMMIT 2017

START ACADEMY: WORKSHOPS FOR FOUNDERS


How to finance your start-up: corporate venture capital and private venture capital


In the past years, the European start-up ecosystem has seen a renaissance of corporate start-up activities, e.g. the launch of corporate venture capital firms, incubators and accelerators. There were also many systematic acquisitions of start-ups by corporations. The workshop will provide an overview of different kinds of early-stage-investors and their individual characteristics: How to approach them, what are they looking for? Moreover, it will discuss Helvetia’s new Venture Fund. The fund invests systematically in startups which are contributing to the digital transformation of Helvetia’s existing core business, thus facilitating targeted business model innovations. Around CHF 55 million will be invested over the next few years.

Workshop Holder:
Michael Wieser
Alexander Stöckel

Workshop Room:
Warsaw

Time:
Friday, 11am – 12.30pm


How to raise money – learning the essentials of a great pitch


Whether you are merely thinking about starting your own venture or have been in business for weeks, months, or years, there comes a time in the life of a startup where the question arises: ‘How to raise money?’. In this workshop we will talk about the various ways to go about getting funding, as well as how to best approach investors. The main tool in getting investment is a great pitch. But what does that mean? We will teach you the ins and outs of a pitch deck, from structure to content, as well as what to consider when finally talking to an investor.

Workshop Holder:
Robin Simon
Carolin Willner

Workshop Room:
Lausanne

Time:
Friday, 12am – 13.30pm


How to deal with term sheets (equity) – do’s and don’ts


Raising capital can be a challenging and painful process.
Having the right documents in place is critical. The Term Sheet is one of the most important documents for financing rounds in which investors obtain a stake in the company in return for their investment (so called equity financing rounds). It covers and serves as basis of negotiation for the key conditions under which an investor is willing to invest in a company. Once agreed by the parties, the Term Sheet is used to draft the investment documents.
Our workshop will guide you through the most important aspects of a Terms Sheet, the most common mistakes and recent developments. Experts from Walder Wyss’ Start-up Desk (see www.startuplaw.ch) familiar with financing transactions look forward to sharing their expertise and insights with you.

Workshop Holder:
Florian Niedermann Gunz
Alex Nikitine

Workshop Room:
Warsaw

Time:
Friday, 1pm – 2.30pm


How to design your product


When it comes to digital products, our expectations of user experience have increased drastically in the past years.
In this workshop, Ginetta will show you how you can create valuable products that have a great user experience.
We will work together to model the user’s needs and evaluate the user’s experience with your product. We’ll show you how to step into your user’s shoes, identify their needs and create personas based on those needs.
We will talk about design and how to efficiently apply user centered design to your design process. You will also learn how to validate your product idea by using different human centered design methods. In the end, you will know how to basically plan and execute a product design sprint.
Ginetta simplifies people’s lives by creating simple, fast and beautiful websites and apps. We are specialized in digital strategy, design thinking, user centered design and development. Start-ups like Crowdhouse.ch and established companies like SBB work with us. We look forward to working with you!

Workshop Holder:
Sylvain Morger
Pia Eggimann
Ilona Baier

Workshop Room:
Berlin

Time:
Friday, 2pm – 3.30pm


Bist du bereit für die harte Unternehmer-Realität?


Du bist gerade dein eigener Chef geworden oder stehst einen Schritt vor der Selbständigkeit. Du hast unzählige Listen wie „die 3 häufigsten Fehler bei der Gründung“ oder „5 Dinge, die dein Business Plan beinhalten muss“ schon hinter dir. Doch bringen dich diese süffigen Listen weiter?
Bist du wirklich bereit für die harte Unternehmerwelt? Der Workshop mit STARTUPS.CH und Sage bringt Licht ins Dunkel und zeigt dir, was du wirklich wissen musst:
• Wichtigste Grundlagen zu Businessplan, Finanzierung, Sozialversicherung & Co.
• Zentrale Geschäftsfälle und Stolpersteinen, die im ersten Jahr als Start-up auf dich warten.
Du hast noch unzählige Fragen? Bring sie in den Workshop ein. Es erwarten dich zwei Sparring-Partner aus der Praxis, die wissen, worauf es ankommt.
Übrigens: Workshop-Teilnehmer erhalten die Business-Software Sage Start für 6 Monate gratis, ab Zeitpunkt Firmengründung. Damit hast du alle Geschäftsprozesse von Anfang an im Griff.


Workshop Holder:
Raphael Nerz
Raphael Bättig

Workshop Room:
Warsaw

Time:
Friday, 3pm – 4.30pm

Special:
Workshop is in German!


How to avoid pitfalls on your way to exit


In this workshop, Wenger & Vieli as one of the leading Swiss legal and tax advisor of national and international start-ups and corporate venture teams shares some insights into the PE/VC-world and speaks about major learnings of recent start-up cases.
This is your chance to question VC legal and tax experts all you wanted to know about the road to exit!
Wenger & Vieli’s Start-Up and Venture Capital Practice Group advises start-ups, emerging growth companies and VC investors in various fields, including information technology, telecommunications, life science, cleantech, impact investments, cryptocurrencies, block chain technologies, crowd funding, and many more.


Workshop Holder:
Bruno Bächli
Pascal Honold

Workshop Room:
Lausanne

Time:
Friday, 4pm – 5.30pm


How to bring your start-up to the next Level


Everyone wants to see traction. Investors, founders, any given stakeholder is focused on growth. Nonetheess, this growth can come from different dimensions of a startup, the most obvious being users, or revenue, but traction or what we like to call momentum should be tackled in different aspects as well – such as team, product, operations, partners, and even investors. There are different approaches, growth hacks, workarounds and shortcuts that can be taken to achieve this – let’s explore the most important ones from our experience as accelerator, founders, and investors.

Workshop Holder:
To be announced

Workshop Room:
Warsaw

Time:
Saturday, 10.15am – 11.45am


How to manage data: The data excellence roadmap


Whether you are a startup, medium-sized company or a corporate, by now you have probably realized that data is awesome: Calculating customer life time value and telling your marketing department what customers are the best and should be pushed in acquisition, measuring the influence of content on your sales funnel, improving your forecasting in finance, automating your weekly investor reporting and saving half a day of a weekend. The question is not “Should we use data?” but “When should we collect and analyze what data? What do we do with these insights?” With the data excellence roadmap we try to answer these questions and provide the best possible value at the right time. We will also look at examples on how to properly implement this and how to form a “data culture” with a company. There is going to be a strong marketing and sales focus.

Workshop Holder:
Marc Preusche

Workshop Room:
Warsaw

Time:
Saturday, 12.15pm – 13.45pm


How to fundraise for your start-up


The workshop will provide you with insights funding your company. The hub:raum investment team will answer questions like: how to find the right investors for the right stage, how to get in touch with investors in the right way, what to present (one-pager or complete pitch deck), hoe to get a VC excited about your idea, how to steer all parties in the investment process (without going entirely crazy), tactics & communication to get the best deal.
The workshop should also help you determining how much capital you actually need (and what’s realistic to ask for), give examples of a timeline of a funding round and show you common reasons for denial.
Florian Steger, Senior Investment Manager at hub:raum and Jakob Barnwell, Investment Analyst at hub:raum, will share their knowledge on this.
Hub:raum is always looking for investment opportunities, so if you are looking for a seed investment and are dealing with solutions in the areas of IoT, Big Data, AI … then use this workshop and approach Florian and Jakob.

Workshop Holder:
Florian Steger

Workshop Room:
Warsaw

Time:
Saturday, 2.15pm – 3.45pm


How to deal taxes for startuppers


Under Swiss tax law, Swiss resident individuals can benefit from tax exempt capital gains when selling privately held shares. However, under certain circumstances the tax exempt capital gain may be re-qualified as taxable income (e.g. shares received as consideration for employment, etc.).
Swiss tax authorities have been tightening up their practice resulting in the re-qualification of such tax exempt capital gains. Therefore, a careful tax structuring is key in order to avoid negative tax and social security consequences.
Our workshop will guide you through the most important tax aspects to be considered, the most common mistakes and recent developments. Experts from Walder Wyss’ Start-up Desk (see www.startuplaw.ch) familiar with tax law look forward to sharing their expertise and insights with you.

Workshop Holder:
Janine Corti
Fabienne Limacher

Workshop Room:
Warsaw

Time:
Saturday, 4.15pm – 5.45pm


WORKSHOPS FOR STUDENTS


Blockchain meets machine learning: How to develop your own intelligent smart contracts system


Due to the increasing importance of Blockchain technology for business processes, one must naturally ask the question: what mechanisms are there to keep track of and analyze those large amounts of data produced by the individuals interacting in a Blockchain network? Are there ways to help structuring and organizing data within the Blockchain by including automatically extracted topics, tags and statistics?

The workshop will be about the benefits of combining Blockchain technology with Machine Learning algorithms. It will start with some basic theoretical concepts and will then dive deeper into developing a simple application that uses both technologies.

The idea is to use open source tools and to give actual coding examples and advice for a quick start in the field. A local Blockchain network will be set up during the workshop and a Smart Contract will be developed to handle topics previously extracted with easy Machine Learning techniques. At the end of the workshop there will be a fully functional network and a client software that recognizes images and submits them to the Blockchain.

Other users will be notified when messages are uploaded which have reference to their topic-of-interest. Finally, there will be some slides about how to analyze behavior within a full Blockchain network.

Note: Listeners will need no specific programming experience; all code examples will be easy to understand and are fully explained during the workshop. However, it will still be a rather technical presentation and visitors should not be afraid of the Unix command line interface.

Workshop Holder:
Thomas Schmiedel

Workshop Room:
Nuremberg

Time:
Friday, 11am – 12.30pm


How to start a start-up


How do you start a company in Switzerland? What legal aspects do you have to consider? The Startup expert of IFJ (Institut für Jungunternehmen) is going to explain how to get your started and where to get help on your way to self-employment. You will learn about the 3 major forms of cooperation’s in Switzerland (Sole Proprietorship, Limited Liability Company and Public Limited Company) their requirements, purpose and the advantages and disadvantages. Furthermore, you will get insights into business plans, financing (such as Venture Kick and venturelab). At the end of this 90 minutes lecture you will have a board overview about all your options and a wide selection of further Startup support.

Workshop Holder:
Georg Mihatsch
Simon May

Workshop Room:
Munich

Time:
Friday, 11am – 12.30pm


Design Thinking Stanford approach


An economy driven by creative capabilities brings new imperative for empathy, collaboration and experimentation. Global corporations are challenged to connect customers as well as internal departments in new ways, to quickly react on constantly changing business requirement, to bring innovations faster to market and to break down silos to better leverage the capabilities, data and knowledge of the organization.
Get a taste of the Design Thinking approach and experience the value of engaging with users at an early stage. We’re pleased to present this 1.5-hour introduction that takes a learning b doing approach.

Workshop Holder:
Nihan Altug

Workshop Room:
Munich

Time:
Friday, 1pm – 2.30pm


Digital Banking with Deutsche Bank


Soon to be announced.

Workshop Holder:
To be announced

Workshop Room:
Munich

Time:
Friday, 3pm – 4.30pm


Showcases with startups


Soon to be announced.

Workshop Holder:
Peter Frischknecht

Workshop Room:
Munich

Time:
Friday, 5pm – 6.30pm


What does it take to successfully manage the Digital Transformation Journey? A quick glimpse into Digital Retail @ Migros


Comprising over 70 companies and 100’000 employees, the Migros-Group is the largest private company in Switzerland. Its core business consists of the cooperative retail with the well-known Migros stores. Alongside its core business the strategic segment “Retail” provides a portfolio of 12 companies of various sizes playing in different industries. Characterized by entrepreneurship, creativity and innovation, companies such as Globus, Denner, Digitec / Galaxus, LeShop and m-way build “The World of Retail in a Nutshell”.

During the workshop you get to get to know the most important trends and innovations in Retail and how we tackle the Digital Transformation Journey from a customer, strategic and structural perspective. Together we are going to develop creative approaches how to meet those challenges and embrace new opportunities for future grocery shopping.

Workshop Holder:
Felicitas Manger

Workshop Room:
Berlin

Time:
Saturday, 11.15am – 12.45pm


How to set up a bulletproof business plan


A business plan is an essential tool in raising money, attracting stakeholders and actually planning a business. So what’s included in a business plan, and how do you put one together? A business plan conveys your business goals and strategies to achieve them, potential problems that may arise and ways to overcome them, the organizational structure of your business, and the amount of capital required to finance your venture until you reach break-even. In this workshop, we will go through the essentials of setting up a business plan in detail, so that you will be prepared to start your own venture or take it to the next level. What we will cover:
• Why you should have a business plan
• The structure of a business plan
• What investors look for in a business plan
• A detailed look at financials (cash burn, cost structure, revenue models)

Workshop Holder:
Andreas Schlenker
Samira Eilinger

Workshop Room:
Berlin

Time:
Saturday, 11.15am – 12.45pm


Internet of Things – from ideas to products and business


The Internet of Things (IoT) has currently a strong impact on our private and business life. In our private life you can find lots of connected things, which try to support you in different situations all the time. In our business life there are connected cars, machines, industries and houses, which influence existing products and business models. The IoT therefore enables new technologies, products and business models, which bring new services and benefits for the users.
The Bosch IoT Lab at the University St. Gallen and at the ETH Zürich is focusing on this “Internet of Things”. By the collaboration with these universities and Bosch, with its different business areas like mobility solutions, industrial technology, consumer goods, energy and building technology and software solutions, the Bosch Lab is exploring new IoT product ideas and business fields.
In this workshop we focus on the opportunities and challenges coming along with IoT. Based on existing IoT products and business examples, we discuss the benefits and differences between “connected” and “off-line” products/business. Based on these examples we explore new ideas, which arise by connecting several domains (cars, houses, infrastructure, environmental data, people…) together, in order to improve the quality of life of the IoT users. We look forward to your participation!

Workshop Holder:
Timo Gessmann

Workshop Room:
Berlin

Time:
Saturday, 1.15pm – 2.45pm


Faster from idea to product


There are lots of stumbling blocks on the way to your final product. Admissions, patents, and securities are just a few to be named. How do you faster reach your goals as a startup? Last year we met the founders of “Velohub” at the START Summit. Since then Zühlke supports them with the development of their smart turn signal system for bicycles called “Blinkers”, which will hit the shelves this fall. During the workshop you’ll get to know what we’ve learned during this project, and you’ll have the possibility to get the answers to all your questions during a 30 min. Q&A.

Workshop Holder:
Andres Asper

Workshop Room:
Munich

Time:
Saturday, 2.15pm – 3.45pm


Smart Product Challenge


The workshop participants can put the theories from the Swisscom keynote into practice in a playful way and based on the “Design Thinking Principles”.
Goal: The participants will develop a “smart product” in teams.
Initial situation: You are the manufacturer of one of the below products and would like to make your product “smarter”.
How it works:
1. Select one of the specified products (image cards).
2. Imagine your product was “intelligent”: It is networked, can collect, analyse and evaluate information about its surroundings and communicate with you and your customers.
3. Develop a smart product that offers your customers and your company added value.
4. Testing your product idea and presentation in the plenary session.
5. The other participating groups will give feedback.
6. You’ll incorporate the feedback and improve the product.
7. The 3 best ideas will be selected.

Workshop Holder:
Ralph Günthner
Mario Schmuziger
Robin Sengupta

Workshop Room:
Lausanne

Time:
Saturday, 3.15pm – 4.45pm


We live in an IoT connected world


Everyone is connected and everything is connected too, creating impressive amount of data. Internet of Things, Industrial Internet of Things and Intelligent Internet of Things are different aspects of the same paradigm: things are connected in a huge network and create wide and diffused sources of information for brand new services.

This workshop will describe what IoT is from different point of views, presenting some architectures and real case studies. We will dive deep in IoT systems and architectures, describing which different components can be involved according the surrounding context.

In addition, it will be shown how Cloud infrastructures can be used in these kind of projects in order to obtain easily accessible services. IoT devices, communication protocols, security, Cloud additional services, data analysis, aggregation and storage; these are some topic that will be covered during this workshop, giving space to hands-on work, to put theory into practice.

Workshop Holder:
Michele Belloli
Paul Kapteijn

Workshop Room:
Berlin

Time:
Saturday, 3.15pm – 4.45pm